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my work

Advanced skin care solution

iF Skin Care is a company that offers a wide variety of high-end and advanced skin care products for all ages.

I worked with them to create various design projects for both print and web, including a major rebranding of the company’s visual identity. I was responsible for creating their new logo, for which I designed to signify what the company provides—clean, natural, and high-end skin care solutions for all. In addition, I also designed some new branding elements and took/edited their product photos, for use in their marketing materials and business stationeries.

I was also heavily involved with the layout design of their website. Based on their suggestions and needs, I created a design comp that is more visually interesting that features their products much better, without the unnecessary distractions. The navigation was also streamlined to have the most important links in one place, and highlighting the shop button to make it easier for the user to buy the products. Visit website.